Constructing your small business branding is easy with Graphic D-Signs.
Over the last 18+ years, there have been more than 1,000 small business brands developed between our designers Jeff Devey and Dan Antonelli. They’ve seen just about every type of small business, and have learned how to create brands using an efficient creative process that makes it easy for clients to realize small business branding success. There are no surprises here. The examples on our site represent the caliber of work you can expect when you hire us. That’s because all of the creative pieces on our site were done by Dan and Jeff.
So, unlike online logo factories that show decent work on their site—but deliver something inferior when they outsource projects all over the globe—you can be assured of what you’ll get from Graphic D-Signs: two powerhouse designers who live for building small business brands. Below is an overview of our process, and what’s included when you hire Graphic D-Signs to create your logo and brand identity.
What’s included in a typical small business branding package?
All the artwork GDS creates is built from scratch, by hand. We first start with sketching ideas, like this.
Aside from a lot of blood and sweat, and our hearts, of course, here are the nuts and bolts of what we include in a typical small business branding and logo package for businesses under $1m in sales.
- Concepts: Approximately two to three conceptual ideas and mockups.
- Logo Hours Budgeted: 40 hours of creative time budgeted for logo design, with unlimited revisions within that time period.
- Logo Guidelines: One hour devoted to a basic logo standards document, which provides an overview of logo usage, colors, and logo application tips.
- Logo Files: Upon completion of your brand, you will own all the rights to the logo we’ve created, and will receive all the files required to have it reproduced. We include both color and black and white versions of your logo in the following industry-standard formats: EPS, PDF, AI, JPG. PSD, PNG, TIFF and BMP.
Stationery design available: We can also provide the layout and design of stationery, including letterheads, envelopes and business cards.
Trademark and Copyrights: Our logo design services do not include trademark or copyright submission. Learn more about the trademark process for small businesses and copyrighting basics on our blog.
We begin every small business branding process with our Creative Brief. This is a form that is filled out by you and reviewed by the Graphic D-Signs team. This brief allows for an in-depth review of your brand goals, your preferences, and your clients’ preferences. It serves as the foundation for our kickoff conversation, where the details of your brief are fleshed out to ensure alignment on objectives, audiences, and the look/feel of your new small business brand.
Next comes the fun part: researching and conceptualizing your logo and obsessing over its implementation. This usually involves a lot of sketching, doodling and bright ideas—which may or may not originate while showering or fiddling on the iPad before going to sleep. Your small business brand becomes the center of our universe while we think through the logistics and brainstorm how it will work across media channels like your website, brochure, uniforms, vehicles, etc.
At this stage, we’re ready and anxious to share our small business branding concepts with you. After all of our collective experience building brands, we’re usually right on the money with the first go around (or pretty darn close). But if we’re not, we’re happy to make changes within the budgeted project time. Of the last 100 or so logos we’ve designed, only one or two have gone over budget. We don’t like for that to happen (hey, no one’s perfect!), and we work hard to ensure that it rarely does. If we’re even remotely close to going over your budgeted hours, you’ll know well in advance. Again, there are no surprises.
The last stage is when Graphic D-Signs sends final art files for your approval. Afterward, we prepare your artwork files in various file formats, as well as provide a simple logo guideline document for your new brand.