Does your digital marketing get the job done? Sure, you’ve got a website and Facebook page. You may even send out the occasional tweet. But does your marketing wholly differentiate you? Take a moment to ask yourself:
If the answer to any of these is no, it’s time for a digital makeover. Luckily, that’s what we do—and we do it better than anyone. Graphic D-Signs is the Small Business Advertising Agency®. We know how to increase online brand presence so it reaches the right audience, at the right time, with the right messaging.
Graphic D-Signs has changed the nature of small business advertising online. Our creativity and tools bring your brand front and center for audiences, regardless of your budget. We’re the great equalizer, and that makes us the perfect addition to your team.
We begin by devising a practical plan to manage and improve results. Then we merge this strategy with our award-winning, jaw-dropping creative. It’s going to do wonders for your brand. Just wait and see.
It starts with a framework that increases your brand’s recognition and value.
Research everything. We begin by analyzing your business, audience, and competitive landscape. Some questions we ask:
- Who are your direct competitors?
- Do they have an up-to-date website?
- How is their social media presence?
- Are they fully search engine-optimized?
Once we determine the parameters, we have the data we need to move forward with our mission.
Define the objectives. This allows us to best determine the goal(s) and objective(s) of your campaign. Do you want to increase sales by attracting new customers, or are you trying to do it by boosting the value of your existing customers? Are you trying to build brand equity, or just communicate directly with your customers? Every brand is different, so we clearly define your objectives up front.
Have a true customer dialogue. Once your goals are in place, we determine the best way to achieve them throughout the purchasing cycle. Using a patented combination of technology, psychology and marketing wisdom, we recommend online tools that effectively connect and persuade at every step—from exploration through decision-making, to purchasing and advocacy. It’s pretty cool stuff, especially when it’s happening for you.
The fun part. Next, we put the finishing touches on your creative. Your website, social media presence, and entire online persona. You’ll know what’s happening every step of the way, because it has all been mapped out in the strategy and planning stages.
Measure; then measure some more. We use all the metrics we have (and then some) to determine your ROI. These numbers tell us what is working best so we can do a lot more of it. That’s the great part of online advertising: you know where you stand right away.
Graphic D-Signs will develop and deploy creative solutions that look cool, sound cool, and get results. But it’s more than just pretty pictures—it’s all based on our objectives, mission and strategy. We have a diverse array of capabilities we put to work on your behalf. Call us to learn more. We customize everything, so we’ll need to talk first.
Online, you know just where you stand. Everything, and we mean everything, can be measured: from clicks to hovers to conversions and much, much more. We’ve got access to all these metrics, so we tell you what is working, and what can be improved. From there, we provide further insights and recommendations.