Giving this Energy Marketer the Power to Stand Out
Like many of our clients, Metromedia Energy (MME) approached us with some brand challenges. Their target audience has misconceptions about electricity and natural gas procurement, which has led to industry mistrust. There are many options for reducing electricity and natural gas costs, so it is difficult for target audiences to navigate the competitive landscape and identify the best energy partner. In addition, many consumers have been taken for a ride or burned by energy broker scams. We were challenged to create a new brand identity that evoked professionalism, expertise and credibility in this challenging industry. Embarking on a brand overhaul, we developed an identity and tagline that positions the company for greater success.
Continuing on MME’s brand journey, we developed a brand identity guide that defines the foundation for clear, consistent brand communication. The new MME brand strategy and guidebook defines, in detail, how to execute all products required during the branding process—from signage and apparel to print and website. Keeping a consistent look and feel across media platforms shows that a business is dependable and professional, and this instills trust in client relationships.
Along with the new MME brand came the execution of print ads, sale sheets, folders, stationery, website, social media, signage and uniform designs. Metromedia Energy now has a brand that truly encompasses who they are: a brand they can stand behind.
What the client says.
“Metromedia Energy (MME), a 17-year-old commercial natural gas supply and power brokerage firm, had grown from a modest, family-owned gas company to one of the top energy firms in the country. Over the years, marketing was notably neglected and the company’s external image was dated and tired. MME underwent major internal changes related to management, culture, automation, and efficiency. This internal overhaul positioned MME for continued market expansion, but the company needed a new logo and brand image to be consistent with its emerging vision of a cutting-edge organization servicing over 20,000 clients. With a relatively homogenous customer base, the opportunities for differentiation among commodity resellers is limited beyond pricing, so the goal was to create a new image that would make MME stand out from competitors. The new turbine logo and message reflected our multi-layered business model, and provided a fresh, bold exterior that illustrated our evolution and innovation. Clients and partners are always impressed when they see our marketing materials, social media, and website. Our brand has become memorable and distinguished. In addition, our brokerage team has a renewed sense of pride and confidence in their company and their product. Employee morale and productivity have significantly improved.” – Klaudet Ristovski,
Vice President of Sales & Strategy, Metromedia Energy