Mauzy Heating & Air
This HVAC company needed the tools to bring them to the next level—and that’s just what they got (along with an increase in sales and leads).
The Hurdle: Helping a Company with Great Service Look Great Too
We love a challenge, especially when working with companies that provide high-quality service to their customers, but don’t carry that premium image on paper or online. This was the case with Mauzy Heating, Air & Solar from San Diego.
Mauzy’s original branding and website design failed to speak to the quality of service that it provided to its customers. Our goal was to make Mauzy Heating, Air & Solar stand out in a saturated market that was filled with average branding. We strived to rebrand Mauzy Heating, Air & Solar to better reflect the high quality and affordable service they provide.
Graphic D-Signs’ Small Business Marketing Solution
When we partnered with Mauzy Heating, Air & Solar, we were originally hired to redesign its website, which lacked aesthetics and search engine optimization. After tackling the website and search engine optimization, we tweaked its branding and designed all new marketing collateral.
All the work done by Graphic D-Signs was well received by owner Matt Mauzy, who requested that we consult and coordinate all of his advertising and marketing efforts. Our team flew out to San Diego and reviewed all of Mauzy’s prior advertising budgets and devised a new plan, optimizing and drastically reducing its advertising and marketing budget by focusing on more cost-effective advertising strategies.
“Graphic D-Signs’ advertising and marketing consulting has literally saved us tens of thousands of dollars, which we needlessly spent.”
Signs of Success: Armed with the Right Tools, and Surpassing Competitors
Our marketing efforts with Mauzy Heating, Air & Solar were overwhelmingly successful. We’ve given Mauzy the tools to be the No. 1 player in the San Diego market, and we’ve saved the company tens of thousands in advertising. We also increased its advertising return on investment. For us—and for Mauzy—it doesn’t get any better than that.
Within the first year of launching Mauzy’s new branding, business grew by 23% while overall advertising expenses were reduced by 33%. With newly branded sales tools, Mauzy’s sales close rates increased by over 19% and with its new website, its bounce rate was reduced to 50%. We saw great numbers and return on investment—especially in the depths of a recession.
“Graphic D-Signs did excellent work on our rebranding, website and marketing/advertising consulting. The team has provided us with a unique, eye-catching and informative web presence, and the feedback has been fantastic. The brochure and marketing work is instrumental in closing sales, since none of our competitors come close to our professional presentation. Best of all, Graphic D-Signs’ advertising and marketing consulting has literally saved us tens of thousands of dollars, which we needlessly spent. We appreciate the help of Graphic D-Signs in expanding our business.” — Matt Mauzy, President of Mauzy Heating, Air & Solar