Positioning Niche Consultants as Effective Business Partners
MasterTech Environmental is a top-notch company looking for an equally top-notch brand identity, so the GDS team was tasked with designing a new logo that evoked credibility and professionalism. We were also challenged with creating a logo that appealed to two different service segments: (1) mold removal/remediation and (2) biohazard cleanup. These two services are motivated by two different consumer needs, so we had to be careful not to alienate either audience. The end result was a modern logo that instilled confidence and expertise—and is unparalleled in the industry.
We provided MasterTech Environmental with the full branding package, and developed their collateral as well. Our designer brought the brand identity to life in the brochure design, while our copywriter crafted the content to reinforce the new brand voice. This four-page brochure further encapsulates the professional image that this reputable mold removal and biohazard cleanup company was looking for. We were honored to have the opportunity to collaborate with this acclaimed company, and look forward to working with them on more marketing initiatives.
What the client says:
“You guys are rock star designers and copywriters and we couldn’t be happier with everything you did for us.
What started out as a few hand-drawn logo concepts turned into a really clean and professional identity for our company. Since we had your truck wrap designs put on the trucks, people have stopped and stared and had positive comments. Even the folks at HGTV & the DIY Network loved the wraps while filming our TV episodes.
As a relatively small business owner (and wanna-be graphic designer), I thought I could come up with my own logo and branding – and save some money in the process. I tried my approach for several years and had limited success. I eventually came to the conclusion that if I wanted to grow my company, it would be best left to the pro’s – and your team are all consummate professionals.
You took the time to understand my industries and listened to what I wanted to relay. And as it turns out, you knew more about what I wanted (or needed) than I did, so I let your team do their thing without restrictions. Throughout the process, they were in constant communications with me to keep me updated on progress. They were always on or ahead of the proposed schedule and kept me in the loop through every step.
Your team was easy and fun to work with and suggested ideas that I would have never thought of for my company. Speaking of your team – please give a bigger desk with a nicer view to my fellow Philly fan. He knows who he is.
Thanks again Dan and crew – can’t wait for you to take over the websites!” – Tom Duff, Owner