A state-of-the-art brand for this cutting-edge doctor resulted in 2.57 million social media users and a 123% increase in visits to their website.
The Hurdle: Designing Professional, Eye-Catching Branding With A Positive Connotation
Every client that approaches us gets an honest evaluation of their current branding and marketing strategies. Working with Dr. Kayal and the Kayal Orthopaedic Center was no different. He showed us his original logo, which utilized two colors—red and black. At Graphic D-Signs, we felt that those two colors did not have a positive connotation—one needed for a medical facility of this caliber.
Graphic D-Signs’ Small Business Marketing Solutions
Our team at Graphic D-Signs started with the Kayal Orthopaedic Center’s existing logo and built a more modern, clean and sophisticated brand. Once the new logo was created, the other components began to fall into place. After tackling the Kayal Orthopaedic Center’s stationery and website, we built a consistent design structure for all of Dr. Kayal’s print advertising. In addition to the stationery, website and print advertising, we implemented best search engine optimization practices that have since placed the Kayal Orthopaedic websites at the top of the search engines for numerous search terms.
Signs of Success: Professionalism That Surpasses The Competitors
With a professional branding overhaul, Kayal Orthopaedic Center saw a record amount of success within a short period of time. The number of unique visits to their website increased by 123% within just 3 years. In that same time period, we increased the number of unique visits to the contact form page by over 1,323% through digital strategies and tactics. In addition, we generated a reach of over 2.57 million users within the first 5 months of the Kayal Orthopaedic Center’s social media campaign and increased Facebook page likes from 2,000 to over 15,400 in just 10 months.
“I could not be more pleased with the professionalism and expertise of Dan Antonelli and his entire staff at Graphic D-Signs. Words cannot express how grateful I am for the way they completely rebranded Kayal Orthopaedic Center. When I first contacted Graphic D-Signs, I had one goal in mind—to rebrand my practice. All I can say is MISSION ACCOMPLISHED! Not only do I just love the new look, so do my patients and staff,” said Dr. Robert A. Kayal, MD, Founder, President and CEO of Kayal Orthopaedic Center.
Dr. Kayal added, “Branding is everything in business. It’s all about name and brand recognition. Proper branding is equated with success, connotes excellence, and yields steady growth. Period. Thanks to smart, strategic marketing, my brand is everywhere. Whether you search print, billboards, the web, Facebook, Twitter, Google, or Bing, you’re sure to find Kayal Orthopaedic Center when you search for ‘New Jersey orthopaedic practices’. More importantly, however, patients are likely to schedule an appointment with us because of the professional feel they get from our meticulous branding, and our name and logo recognition. My practice continues to grow at an enviable rate because of our quality brand and its strategic integration.”