Encore Air Heating & Cooling
Building a trustworthy brand that outperforms the competition for this family-owned West Central Florida HVAC company.
The Hurdle: Position This HVAC Company To Be The Talk of The Town
A strong, trustworthy brand was something Encore Air was searching for. For a company that believes in “bringing old-fashioned family values back to the air conditioning industry,” they needed a brand that would reflect that. With a heavy focus on affordability, reliability, high-quality warranties and a positive reputation, Graphic D-Signs knew that Encore Air needed a friendly, trustworthy brand image. One that reflected a joyful, prosperous time—the 1950s.
Graphic D-Signs’ Small Business Marketing Solution
Encore Air Heating & Cooling needed a brand that blended the old-fashioned values of trust and reliability with the modern HVAC industry’s technology and speed. To do this, we paired a modern font with a present-day approach to a common branding element used in ‘50s logos—a mascot!
The friendly mascot uses a contemporary color palette and offers an honest, ‘can-do’ attitude with an ‘a-ok’ gesture, wink and smile. Once the branding was complete, we turned our focus to the website and vehicle wrap design—both of which reflect the 1950s-era. Encore Air’s custom-designed vehicle wrap prominently features the new logo and slogan: “Old Fashioned Family Values.” This vehicle wrap design reinforces the innovative-yet-established theme that the logo and website feature.
Signs of Success: Top of Mind for AC Repairs in West Central Florida
Building a trustworthy brand image for Encore Air Heating & Cooling was no sweat, because the company already had a 30-plus-year reputation of quality work and service. Since rebranding with Graphic D-Signs, Encore Air has remained at the top of consumers’ minds for HVAC services, repairs and maintenance in West Central Florida.
“Our branding changed everything for us. Along with using the brand in the right places like TV, social media and our service vehicles, people see us as a huge company. It is so cool! I love when people stop in or call us just to tell us that they love our branding. Graphic D-Signs changed our business. When people need HVAC work, they remember the Encore Air trucks, commercials, social media ads, etc.”—Owner of Encore Air Heating & Cooling, James McClow