Air Zero Air Conditioning & Refrigeration
Freezing the Competition with a New Brand
This Floridian air conditioning and refrigeration company was in search of a more defined and refined brand that would translate across marketing and advertising platforms. Always up for a challenge, we were confident we could deliver a brand identity package that would stand out in the marketplace.
First, we tackled the project by creating a unique logo that was an immediate departure from Air Zero’s Florida competition. The icon is instantly recognizable, and fuses an “A” and “Z” in a subtle yet strategic fashion. To further instill a fresh look, we used blue hues to reinforce their line of business as a residential and commercial cooling expert.
Once we developed the new brand, we integrated it into their stationery, vehicle wrap and direct mail postcard campaign. The response from Air Zero’s customers and community has been overwhelming, and reinforces the strategic, creative approach behind their branding and marketing.
In June, Air Zero’s truck was selected as a winner in HVACR Magazine Tops in Trucks Contest for the fleet design we created.