Rank higher. Market smarter. Build brand authority with agile SEO.
What are organic search results, and why should I care?
The results that appear on Google, Bing and other search engines, in order of search term relevance, are known as organic search results. If you’ve been bombarded with offers from unscrupulous firms promising first-page organic results (without even explaining what that means)—you should know something. No one can guarantee first-place results—unless they happen to work for Google.
First, Google continually refines and evolves their algorithms. In addition, as more companies break into your market, online searches become more competitive. What does this mean for you? Your search engine rankings could be suffering. In order to stay ahead of your competitors, we recommend analyzing your rankings and traffic regularly.
At Graphic D-Signs, we offer several optimization plans for new sites, along with solutions for improving the organic results of your existing web site. These plans go far beyond basic search engine techniques, and include things like Google Analytics setup and analysis, further META and content tweaks, back-end HTML optimization, and an in-depth analysis of website infrastructure.
We realize that for the average business owner, this information seems like a foreign language. When you contact a Graphic D-Signs team member, we will walk you through the details and explain our SEO plans.
Information is key to smart decision-making.
At Graphic D-Signs, we review your Google analytics and provide reports and statistics about your site’s traffic and traffic sources—as well as measure conversions and sales. This is critical to driving the success of your site and improving ROI, since it allows us to uncover challenges, weaknesses and areas that require further optimization. Based on this information gathering, we execute solutions and strategies that allow your site to be easily located by target audiences.
Target your consumers geographically instead of casting a wide net.
Just as important as driving traffic to your site is driving the right traffic.
If you are a local company, your sales results likely hinge upon local search results rather than out-of-state users. At Graphic D-Signs, we (1) integrate online strategies that target your geographical service region, and (2) create additional, localized pages (based on town/zip code and service-specific searches) to further optimize your SEO. By increasing the number of pages, content and keywords, you increase the opportunity for Google to crawl your site and organically populate it during keyword searches.
Google AdWords account management made easy.
For clients wishing to supplement organic search results with paid sponsorships, or for clients with startup businesses, we recommend using Google Adwords to help achieve desirable website traffic. The Google network reaches over 84 percent of North American Internet users, targeting ads to potential customers as they search the web for business offers. Best of all, you only pay when someone actually clicks on your ad—so you’re paying for qualified leads.
At Graphic D-Signs, we manage your Google Adwords campaigns to ensure you aren’t squandering precious ad dollars on wasted keywords and clicks. We’ll also optimize ads to deliver maximum campaign results.
What makes our sites unique is that we don’t sacrifice aesthetics for SEO, and vice versa. Rather, we create a perfect blend of form and function, achieving your marketing and SEO objectives. Don’t let anyone tell you can’t have both.