Graphic D-Signs consulting capabilities are a popular option for clients who wisely consider their marketing budget an investment rather than an expense.
Our team serves as your in-house marketing department, managing your marketing efforts to ensure maximum efficiency, performance, and results.
We spread your message, while keeping you on-target. Graphic D-Signs is staffed by award-winning marketing pros with decades of experience helping small businesses succeed. Our strategies cut through the clutter, helping you reach new audiences using ideas and avenues you wouldn’t think of on your own. (That’s why we’re pros.)
Strategy. It’s more than just lip service. Lots of agencies talk strategy, and then recommend the same cookie-cutter solutions they use with all their clients. That’s not strategy; it’s stale. We don’t work that way. Instead, we zero in on your marketing status, audience, and competition. Then, we use that research to uncover key insights that drive big results. We’ve done it hundreds of times, and it’s proven to work.
Your own personal marketing department. We’re not your agency. We work as an extension of your company. So while you conduct your business, we relentlessly pursue your marketing success, converting potential customers into dedicated fans of your brand.
Discounted production rates. Our retainer clients enjoy discounted hourly rates from our world-class creative team.
Your budget watchdogs. Our efforts ensure that every message reaches your target audience at an efficient cost-per-lead.
Streamlined vendor communications. You don’t need to waste time dealing with different vendors. We manage all communications, including file coordination, specs and third-party deadlines. We take the onus off you, so you can focus on your business and your customers.
Rate negotiation. You didn’t go into business to haggle over media rates. Leave it to us. As your marketing agency, we review all advertising opportunities and pricing plans to determine whether they align with your brand and budget, and provide a detailed list of media recommendations. Once you agree, we negotiate rates and coordinate/traffic all materials. As a bulk media purchaser, we have access to rates you could never get on your own. And rest assured, if a particular medium won’t reach your target and secure results, we won’t recommend it. It’s our job to make sure your budget is spent on the most effective media channels.
Monthly marketing reviews. To keep everyone aligned, we schedule meetings to review and refine all tactics and creative executions based on your unique business objectives, strategies, tactics and sales forecasts.
Identification of emerging strategies. We’re not the type to rest on our laurels. Expect us to continually generate new strategies and ideas to build your brand—and connect with your customers. We brainstorm regularly about: (1) Differentiating you from the competition. (2) Communicating your USP (unique selling proposition). (3) Positioning your brand in audience minds. (4) Refining our market research. (5) Strengthening your brand’s value proposition. (6) Telling your brand’s story in new and compelling ways. (7) Identifying relevant new media channels. (8) Updating content as needed. (9) Finding the next Big Idea for your brand.
Brand relevance and adaptability. As consumer behavior changes and the market shifts, it is important that your marketing plan is agile and adaptable. Our team uncovers new opportunities, technologies and media platforms to ensure that your business meets the customer demands of tomorrow, today.
Measurements, measurements, measurements. In today’s marketing universe, ROI is CAE (completely, absolutely essential). So, we employ a suite of metrics to measure every aspect of your campaign’s efficacy. Enabling you to track where new client leads come from, we review and analyze statistics about your site’s traffic and sources. We also measure conversions and sales to determine overall marketing success and improve your ROI. You can trust us to find out what’s working and what’s not—and make adjustments accordingly.
We’re really good at our job. Go ahead—get back to yours.
At Graphic D-Signs, we know small business owners are faced with overwhelming responsibilities, while lacking the time to manage them. We get it and we’re here to help. While our design work speaks for itself, our satisfaction comes from saving you money and increasing your profitability. And at the same time, we revel in returning you to mission-critical tasks—because your business requires nothing less than your full attention.