With the proper tools—and our team of experts—you can navigate the clutter and make a name for yourself.
The online marketplace is inundated with hungry competition, so it’s increasingly important to differentiate your business. Microsites are powerful tools that set you apart while complementing your advertising and marketing portfolio. But moreimportantly, microsites give your business the traction it needs to achieve search engine success. When executed strategically and creatively, microsites can deliver success on a platter.
Here’s the how and why:
- Focus on a singular service or product. Your main website encompasses all of your services or products, giving rather broad descriptions of each. A microsite is designed to focus on one specific service or product. It provides more details, generating greater awareness and increasing niche market appeal.
- Better online results. A microsite includes concentrated messaging regarding a particular product or service. Using keyword-centric descriptions and information, a microsite results in improved search engine rankings. Plus, you have the opportunity to use a more focused domain name to further improve SEO.
- Established expertise. Due to the focus on one product or service, a microsite creates the perception that you are an expert in your niche field. This instills confidence in prospective clients.
- Test the waters. A microsite allows you to test different markets, different audiences, new products or services, and new messaging—without risk to your brand or your corporate website.
Delivering targeted conversions and improved ROI, microsites are a strategic way to build your online presence. And, when you partner with Graphic D-Signs, your microsite will seamlessly blend with your corporate site to ensure consistency and brand cohesiveness.
Call today to speak with a website expert, learn more about our custom microsites, or request an estimate. You are one step away from elevating your brand identity—and enjoying the profitable results.