When we tackled this vehicle sketch, which had been carefully considered during our logo design phase, we knew that a primary objective of the vehicle was to create buzz and brand recognition. The Scion was chosen because of its unusual shape and distinct design, which helped the lettering stand out. Rich’s first event for the vehicle was to have it parked inside a mall in the heart of the neighborhood they serve. People walking through the mall were sure to notice this odd-looking car parked inside!

Full wrap or not? That was the question! Our original intent was to digitally print all the graphics on our Roland VersaCAMM digital printer and wrap the vehicle. But it became clear to us that there was no reason for a full wrap. We didn’t want to wrap it for the sake of wrapping it - we wanted to take full advantage of the available space, and create extremely eye-catching graphics. We also knew it would be less expensive than a full wrap. When managing a campaign, cost implications are always considered and weighed against the benefit.

We jazzed up the original logo by adding in some bling to it (airbrushed bevels and some hot-spot twinkles). There’s also more apple green and a purple swoosh which really draws the entire design together.