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Dear Dan,
| Spotlight: New Work from GDS |
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Some of our latest designs...
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| Our Site for Transcounty is a Finalist |
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In 2006 we designed a new corporate
identity for Transcounty Title Insurance
company. Our immediate goal was to help make
them stand out from competing title insurance
companies. We then designed stationery,
brochures and a state-of-the-art website
built on their creative new identity. We
recently discovered that our site was a
finalist in the "The Best Title Insurance
Website" contest. We consider it an honor
that the industry recognized our hard work!
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| Terracare gets a New Look |
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Terracare Landscaping approached us
without any significant branding or creative
identity at all. Our first task was to deign
a logo for them that reflected the high level
image they wanted to portray. We then
proceeded to design a complete Terracare
stationery system keeping their branding
consistent whether they were writing a
proposal or sending out an invoice. We then
designed a targeted direct mail piece,
showcasing their best work, to drop to
prospective clients in upscale Bergen County,
NJ. Finally, we tied their entire campaign
together with a stunning website that
beautifully demonstrates what Terracare is
all about.
Since the site's launch and direct mail
campaign Terracare's exposure has grown
exponentially - even in this marketplace,
they are gaining new leads and projects as a
result of our efforts.
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| Check out Our Natural Turf Brochure |
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Natural Turf came to GDS requesting a
complete marketing campaign. We began by
helping identify Natural Turf's target
audiences, then took this information and
translated it into a unique, creative,
strategic campaign.
We designed a logo that accurately
represented Natural Turf as being a truly
family-friendly business with health and the
environment as its top concerns. We then took
these selling points to the next level with a
beautiful website & brochure. Both vehicles
offer consumers a great deal of information
on Natural Turf and on the advantages of
adhering to natural and organic products,
processes and procedures. The "safety" and
"family" positionings are reiterated
throughout the campaign components.
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