5 Things Graphic Designers Need From Clients
Provide the right information from the start to make your design
project a work of art.
As an agency with over 20 years of graphic design experience under its belt, Graphic D-Signs knows the ins-and-outs of the industry. Most of the time, delays with design projects result from impractical timelines, not providing the right files or information, or sometimes even some slight miscommunication between those involved in the project. Before beginning a new design project, there are a few things to know:
1. Provide Constructive Criticism
Designers are always working around the clock to ensure that a project is completed to the highest standard. After all, making sure that a client is satisfied with the final design is always the highest priority. As a client, don’t be afraid to be honest with opinions toward the final project. Constructive criticism will help the designer better understand exactly what the end goal of the design is—therefore, helping the project to move along at a faster pace.
2. Know Your Target Audience
When something is being designed for a company, designers are always making sure that the design that they are creating will be well received well by the client’s target market. Keep in mind that a design—especially one for a company with a distinctive brand—should appeal to the company’s customers, not just to the owner of the company. By knowing your target audience off the bat, the graphic designer can be sure to design for that particular group.
3. Have Awareness From the Onset
Whether it’s designing a brochure or a website, designers take their job very seriously. The discovery and application of a creative approach to a company’s brand is an important and time-consuming step in the process. While beginning a design project is exciting, it’s important to become aware of realistic deadlines and feedback—for all parties involved.
4. Understand the Power of Photography
Great photography, coupled with great design work, can help share the story behind a company’s brand. If there are brand assets specific to a company, be sure to share them with the designer. Photography that was previously used, whether on print advertisements, across social media or on the company’s website, can open a designer’s eye (and mind) to design something spectacular. Giving a designer an idea of what your brand entails will help them better understand the end goal for the project.
5. Trust the Professional
Designers are ready to tackle any project—as long as they can have a little bit of creative freedom. A trained and experienced designer will apply their skills to better your brand and company image. It’s up to the client to put trust in their designer’s abilities—allowing them to show off their skills in order to supply great results.
The next design project on the to-do list doesn’t need to be a daunting task. Now, armed with the knowledge of what designers are looking for, it’s time to rebrand, create a company brochure or even redesign the company website. Trust a design professional, provide as much constructive criticism as possible and set realistic timelines to ensure that it will be smooth sailing from the start.