What Amazon’s New Smartphone Means for Small Business & Ecommerce
Yesterday Amazon announced the release of it’s new foray into the smartphone industry, the Amazon Fire Phone. Complete with a bit of new technology, the Fire Phone marks a big move in the brick & mortar/online shopping war.
Amazon, number seven on Forbes’ list of The World’s Most Innovative Companies, is the world’s largest online retailer. It’s in the business of making online shopping fast and friendly, as is evident with their Amazon Prime service. Through Prime, customers are able to get over 20 million items complete with free 2-day shipping. On top of that, they offer a wide range of multimedia treats (similar to a Netflix-type service) to sweeten the deal.
So why should small businesses care about Amazon, it’s Fire phone, or it’s Prime service?
Aside from the massive disruption it’s causing to consumer buying habits, Amazon is turning the tides of commerce. It’s leading the charge in the movement to get customers purchasing online instead of in stores. As this QZ.com article reports, it’s new Fire Phone is more like a hand-held shopping device than a true smartphone. And that’s the point.
E-commerce is certainly becoming the method of choice for a number of industries, and mini-marketplaces of curated goods and services are popping up left and right. While the small business community has only begun to adopt such practices in recent years, owners and entrepreneurs interested in getting a jump on the competition need to be prepared.
A mobile-friendly, responsive website design is certainly a prerequisite; however, companies need to start thinking bigger. Online ordering, transactions, and a built-in ecommerce platform should be considered.
Online search by mobile device is set to overtake searches performed on desktop, and devices like the Amazon Fire only fuel that transition. Search by mobile device presents two unique obstacles: fewer results for each keyword search and greater competition for those select few spots. SEO is going to continue to play a vital role in helping your business excel online, as is social media involvement. New types of content will likely emerge to help better showcase products and services. Yet the importance of professional design, integrated branding, and appropriate brand voice will continue to be vitally important.
Take advantage of ecommerce, tighten up your online presence, and keep delivering the best quality service you can muster. The fire’s already been started for an even greater change in business!